Digital Marketing Training

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Digital Marketing Course Outline:

Digital Marketing is one of the essential requirements of every
business owner if they are operating online and offering their
products and services to their clients on the Internet. Therefore,
if you want to make a great career in digital marketing, then it is
important for you to have the excellent skills and knowledge
about SEO, social media and advertisemnet design. Search
Engine Optimization (SEO) is at the top of the list when it comes
with internet marketing strategies but we canʼt ignore the
value of social media marketing and ad designing for the
perfect and effective promotion of the brand. Learn SEO, Social
Media Marketing and ad designing from our experts and professionals to become a perfect digital marketing expert. Participents will get certificates at the end of course.

PART 1 (Web & SEO)

Web Dvelopment

In this part we will learn to design and develope websites.
Students would be able to make any kind of professional website for any brand that would be fully functonal, interactive,
responsive and attractive. Here are some main topics:

WordPress
Theme Customization
Theme uploading
Plugins
WordPress Blog
Html Overview
CSS overview

1. 360 Digital Marketing & SEO

Applying all components of Digital Marketing altogether works
as 360 Digital Marketing Strategy, it includes online presence &
also offline presence of business Digital Marketing Channels

SEM (Search Engine Marketing)

• SEO
• PPC

SMM (Social Media Marketing)

• Organic Campaigns
• Paid Campaigns

Content Marketing

• Article Marketing
• Blogging
• Content Sharing
• Affiliate Marketing

Affiliate marketing

is a type of performance-based marketing in which a business rewards one or
more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Email Marketing
Email marketing is the act of sending a commercial message, typically to a
group of people, using email. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing.

2. On Site Factors and how can be Optimized?

In on page SEO optimization training, we will study that how to modify the
website pages, URL structure, header section, content, image, anchor texts,
heading tags etc. Our main objective is to improve confidence in our candidates to optimize website pages to attract Google bots.

• Meta tags Optimization
• Website Structure Optimization
• Content Optimization
• Image Optimization
• HTML code optimization
• Press Release Creation
• Blog commenting
• Forum posting
• Profile Linking
• Guest Posting
• All technique of Linking Building

4. Techniques for link building

• Reputation Building
• Authority building
• Trust building
• Tagging
• Profile optimization
• Profile building

5. Using SEO Tools

As part of our SEO training, we provide tutorial sessions for using different SEO
tools. The session will cover importance of using different SEO tools, usage of
Google search engine and its resources as a mock tool for improving SEO practices intelligently.

• Webmasters tools
• Analytics
• Keyword Planner
• Website Analysis Tools

6. SEO analysis of Website

In SEO analysis, candidates can learn how to analyze a website and understand
various criteria of SEO analysis of a website.

Website Analysis
• SEO Competition Analysis
• Keyword Research
• Keyword Finalize
• Search Engine Optimization Strategy Analysis
• Initial Ranking analysis
• Competitor Analysis

7. Advance SEO Techniques we discuss in Detail

• Paid tools for site analysis (majestic, ahref)
• Paid tool to check ranks of keyword (cyfe)
• Word press Optimization
• Blog design
• Google updates
• Meta tag creation & optimization
• HTML Sitemap creation
• Web master tools
• Analytics Setup & Monitoring
• Robots.txt Optimization

3. Off page (SEO) Optimization

White hat off page (SEO) optimization will cover various ethical practices for
getting more quality reputations;

• Social Signal
• SEO Content writing
• Quality link building
• Article submission

PART 2 (Social Media Marketing)

In social media marketing session, we will give proper guidance to achieve
good social authority, improving online visibility through social media websites, and utilizing social media websites for more conversion chances, brand
imaging, popularizing etc. Social Media is the need of time and as a digital
marketing expert, you must know the designing of social media contents
technically and the rules of running a paid and non-paid advertisement
campaign on various social media platforms to increase the brand awareness
and sale. We will learn following things about social media marketing;

• Social Networking Profiles creations
• Running paid and non-paid campaigns on Facebook & other social
media platforms
• Marketing on LinkedIn, Instagram, Twitter, Pinterest etc.
• Tools to check social media traffic
• Social Networking Profile Optimizations
• Content Sharing Optimization
• Video Optimizations
• Social media advertising (PPC)
• Blogging
• Blog Optimization

PART 3 (Advertisement Design)

Ad designers use specific techniques for persuasion, color psychology and
composition, copywriting and typography, and brand communication. In this
course, you’ll explore various case studies and how to develop ads for social
media, web banners, newspapers, magazines, and transit/outdoor applications and explore how to design a campaign. By grounding your design work
in business and advertising concepts that every ad designer should know,
you’ll produce better ads. In this instructor-led course, your
work will be graded and critiqued by a professional designer.
What you will learn about as a digital marketing expert:

Intro to advertisement
• History of advertisement
• Types of advertisement
• Designing for market
• Design Process of Creating Ads
• Design Sense
• Color psychology and composition
• Technical Details of Print media Ads
• Technical Details of Web & Social Media Ads
• Perception and Brand communication

Software Skills to be developed:

We will learn to design creative ads by using Adobe Photoshop. Participants
will learn to design various types of ads:
Poster, Brochure, Flyers, Web Banners, Social Media Ads, Cover
Photos, Business Cards, Large Flexes and Billboards, Magazine
and Newspaper ads.

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