Digital Marketing Training

Digital Marketing Course Outline:

  • SEO     (Seach Engine Optimization)
  • SMM  (Social Media Marketing)
  • SEM    (Search Engine Marketing)

PART 1 (Web & SEO)

Web Dvelopment

  1. WordPress
  2. Theme Customization
  3. Theme uploading
  4. Plugins
  5. WordPress Blog
  6. Html Overview
  7. CSS overview
1. 360 Digital Media Marketing

      SEM (Search Engine Marketing)

  1. SEO
  2. PPC

     SMM (Social Media Marketing)

  1. Organic Campaigns
  2. Paid Campaign
  3. Content Marketing
  4. Article Marketing
  5. Blogging
  6. Content Sharing
  7. Affiliate Marketing
  8. Affiliate marketing

2. On Site Factors and how can be Optimized?

  1.  Meta tags Optimization
  2.  Website Structure Optimization
  3. Content Optimization
  4. Image Optimization
  5. HTML code optimization
  6. Press Release Creation
  7. Blog commenting
  8. Forum posting
  9. Profile Linking
  10. Guest Posting
  11. All technique of Linking Building

4. Techniques for link building

  1. Reputation Building
  2. Authority building
  3. Trust building
  4. Tagging
  5. Profile optimization
  6. Profile building

5. Using SEO Tools

As part of our SEO training, we provide tutorial sessions for using different SEO
tools. The session will cover importance of using different SEO tools, usage of
Google search engine and its resources as a mock tool for improving SEO practices intelligently.

  1. Webmasters tools
  2. Analytics
  3. Keyword Planner
  4. Website Analysis Tools

6. SEO analysis of Website

In SEO analysis, candidates can learn how to analyze a website and understand
various criteria of SEO analysis of a website.

  1. Website Analysis
  2. SEO Competition Analysis
  3. Keyword Research
  4. Keyword Finalize
  5. Search Engine Optimization Strategy Analysis
  6. Initial Ranking analysis
  7. Competitor Analysis

7. Advance SEO Techniques we discuss in Detail

  1. Paid tools for site analysis (majestic, ahref)
  2. Paid tool to check ranks of keyword (cyfe)
  3. Word press Optimization
  4. Blog design
  5. Google updates
  6. Meta tag creation & optimization
  7. HTML Sitemap creation
  8. Web master tools
  9. Analytics Setup & Monitoring
  10. Robots.txt Optimization

8. Off page (SEO) Optimization

White hat off page (SEO) optimization will cover various ethical practices for
getting more quality reputations;

  1. Social Signal
  2.  SEO Content writing
  3. Quality link building
  4. Article submission

PART 2 (Social Media Marketing)

  1. Social Networking Profiles creations
  2. Running paid and non-paid campaigns on Facebook & other social
  3. media platforms
  4. Marketing on LinkedIn, Instagram, Twitter, Pinterest etc.
  5. Tools to check social media traffic
  6. Social Networking Profile Optimizations
  7. Content Sharing Optimization
  8. Video Optimizations
  9. Social media advertising (PPC)
  10. Blogging
  11. Blog Optimization

PART 3 (Advertisement Design)

  1. Intro to advertisement
  2. History of advertisement
  3. Types of advertisement
  4. Designing for market
  5. Design Process of Creating Ads
  6. Design Sense
  7. Color psychology and composition
  8. Technical Details of Print media Ads
  9. Technical Details of Web & Social Media Ads
  10. Perception and Brand communication

Software Skills to be developed:

We will learn to design creative ads by using Adobe Photoshop. Participants
will learn to design various types of ads:
Poster, Brochure, Flyers, Web Banners, Social Media Ads, Cover
Photos, Business Cards, Large Flexes and Billboards, Magazine
and Newspaper ads.