The world of the latest technology continues to evolve at a lightning pace but also to impress with its myriad possibilities, mainly because of its almost essential role today in this time of crisis. Between health measures, confinement and teleworking, technology has once again proved its importance and effectiveness. So what are the latest technological advances that are gaining in importance in 2020 and that could be among the trends for 2021?
Today’s article offers you 4 major technological trends that are gradually materializing and could very quickly emerge in 2021:
Artificial Intelligence (AI):
You have surely heard of the concept of AI, Artificial Intelligence, where techniques are implemented to allow machines to “simulate” intelligence. AI is used in many areas today, especially when it comes to handling difficult calculations or large amounts of data.
For example, artificial vision is integrated into smartphones, mainly in cameras, allowing sensors to automatically identify objects to adapt their settings according to the captured scene. It also allows automatic organization of images according to object, scene or face among others.
In addition, AI is also present in the field of sales, in particular with the popularity of “chat bots” allowing businesses to spontaneously respond to customer requests through an instant messaging system. On the E-Commerce side, automatic or voice search makes it easier and faster to find products. On the other hand, some applications try to adapt their content and thus personalize their services according to user preferences.
Augmented reality (AR)
Another emerging technology, AR, or augmented reality, fuses the real world with digital elements while allowing the user to interact in real-time. How does it work? According to the Futura Tech website: “The synchronization of the real world and virtual information is done using geolocation and onboard sensors (accelerometer, gyroscopes, etc.) which locate the user in relation to his environment and adapt the display to his movements ”.
An example of AR that has now become an integral part of the field of sales, the possibility of testing a product before buying it. Many stores or online stores allow customers to “analyze” a product before making a purchase; clothing, shoes, accessories or even devices, the customer can determine in advance whether the product suits him or not.
The AR is also invited in the real estate field; some online furniture stores allow their customers to visualize the appearance of a piece of furniture to see if it suits them in terms of size or decoration. Likewise, some apps now allow you to preview walls in a room in different colours.
The network of the future, 5G
A hot topic in 2020 but also a source of debate, the emergence of 5G. Gradually, we see the arrival on the market of smartphones equipped with this new technology, which could well in the near future be THE network used throughout the world.
In summary, 5G, therefore, promises us:
10x faster internet speed,
A consequent decrease in latency,
And wider coverage to allow the management of a greater number of connected objects, among other things.
More concretely, this new ultra-fast network could make it possible to manage more than smartphones, tablets or connected objects, but also a real “ecosystem” of machines. These are houses, vehicles, security systems or even a real smart city.
However, the advent of 5G is still not unanimous, especially when it comes to the impact of its waves on health. Some claim that these could prove to be very dangerous for human health, an idea that was denied following a study conducted by the ICNIRP (International Commission for the Protection against Non-Ionizing Radiation) last March. . However, the subject remains to be debated.
“The Internet of Behaviors”
Does this term sound unfamiliar to you? The Internet of Behaviors (or “Internet Of Behaviors”) refers to a technology in charge of monitoring human activities with the aim of “influencing” behaviour. This technology will be mainly used in the field of Marketing, more particularly in order to convince the user to buy products.
A more concrete example, a health and well-being application with access to information such as weight, physical activity, heart rate and others could soon be able to automatically suggest a specific diet or better habits to the user according to the ‘information collected and thus “influence one’s behaviour” in order to achieve a final objective, “sell the product”.
In addition, some companies such as banks and insurance agencies could use this technology to offer more personalized services or “better tailor them” to user needs.
However, as with 5G, the subject remains to be debated, this time in relation to the confidentiality and security of the data used.
The latest smartphones are entering our catalogues
At Digital4Business, we are gradually starting to focus on the latest trends of the moment with the latest smartphones being added to our mobile catalogue; Galaxy S20, Note 20, iPhone 12 or connected objects, nothing but new technology to ensure fleet renewals!