Search Engine Optimization (SEO) Course in Lahore

Burraq Engineering Solutions is offering services of SEO training in Lahore. We are offering physical training of SEO in the best training institute. BES is also offering online SEO training all over Pakistan. We will teach you about On-Page SEO, Off-Page SEO, backlink strategies, content writing, Google analytics Google search console, keyword research, and many more. We are also providing the best training in all IT courses in Lahore. Lyskills is our Educational Platform from where you can get online video training.
Fee: 15,000
Duration: 2 Months
Timing: 9AM-11AM, 11AM-1PM, 1PM-3PM, 3PM-5PM, 5PM-7PM, 7PM-9PM
SEO Training Course Outline for Beginner to Advance
- A brief introduction to SEO
- Why every business needs SEO and how SEO can boost ROI
- How SEO can benefit your business.
- How search engines work.
- What are PageRank and its importance?
- White-hat vs. black hat SEO
- Google’s most significant and latest algorithms.
- How to rank #1 on Google
- The 4-step SEO process
- KEYWORD RESEARCH
- What is keyword research and why is it important
- How to identify buyer personas
- 4 types of keywords to target and prioritize How to conduct user intent-based keyword research
- How to evaluate keyword competitiveness
- Recommended keyword research tools to expand your keyword list
- Advanced keyword research techniques
- ON-SITE OPTIMIZATION
- what is on-page optimization and why is it important?
- On-page SEO cheat sheet
- Title tags: Best practices
- Domain and URL: Best practices
- Meta description: Best practices
- Site Audit
- SEO Competitive Analysis & Research
- Image optimization: Best practices
- How to rank on YouTube and video optimization
- Content creation: Best practices
- Site architecture: Best practices
- Design and UX: Best practices
- Mobile optimization and common mistakes to avoid
- Accessibility for search engine spiders
- OFF-SITE OPTIMIZATION
- Why use links?
- Anatomy of a quality backlink
- 3 major off-page SEO ranking factors
- Social media signals
- What to do if you receive a search engine penalty from Google
- How to fix a search engine penalty
- 7 effective link building strategies
- How to do effective email outreach
- 5-step link building process (with template)
- Hands-on Link Building
- Local & International SEO, Reporting, and Campaign Management Principles
- Google Local search ranking factors
- Ways to target your site multi-regionally
- Infographics and marketing
- Using the rel=” alternate” hreflang tag
- Managing an SEO team
- Google Webmaster Tools
- SEO reporting & how to measure success
- Advanced SEO
- Keyword Usage
- TF-IDF
- Synonyms and variants
- Page Segmentation
- Semantic Distance and Term Relationships
- Co-occurrence and Phrase-Based Indexing
- Entity Salience
- Final Project:
- Video Editing and Optimization for YouTube and Google
- Image editing and Optimization
- Content Writing
- SEO Proposal
- SEO Site Audit Report
- Google Analytics Report
- Hosting Solutions
- Ranking Report
- Practice on Real Project